The Google Design Sprint

What is it?

The google design sprint is a methodology that has become common practice for companies to innovate and to go out-of-the box. It’s a methodology that was brought to live by google ventures – and has delivered ideas such as Uber, Tikkie and many others!

It is a 5-day-in-a-row exercise that forces you to start with the end consumer in mind – in combination with the definition of the exact problem. The remaining 3 days are design to ‘ideate’ around that problem, with fast prototyping and testing – allowing for immediate feedback on the end consumer, whom is involved along the way.

 

How does it look in practice?

As consultant for Conclusion I have been involved in my first-ever design sprint week. It was an amazing week! Results have been captured in a 3-minute video – be inspired: